Choose Bear if you write Markdown on Apple devices and want a quiet, low-cost editor. Choose Evernote if your notes start as web clips, scans, shared notebooks, or files across Mac, Windows, iPhone, and Android.
Ask cited questions about saved notes
Import Markdown notes or PDFs, ask a question, and inspect cited passages.
Verdict
Judge each app by where your notes start. Typed notes start in the editor, clips start in the browser, scans start as images, and shared project notes start with another person. Bear is built for the first kind. Evernote is built for the other three.
Bear Pro costs $2.99 a month or $29.99 a year and runs on Mac, iPad, and iPhone. Evernote runs on Mac, Windows, iOS, Android, and the web, and its paid plans add more notes, notebooks, devices, and storage. For a wider scan, see the Evernote alternatives roundup and the Apple Notes alternatives guide.
How we compared
We compared the two apps on the jobs people bring to this choice, using each company's own pages for features, limits, and prices:
- Writing: how the editor handles Markdown, typography, and long notes.
- Capture: web clipping, scanned documents, and file attachments.
- Finding notes: search, OCR, and AI features.
- Devices: which platforms each app runs on.
- Sharing: shared notebooks, comments, and team use.
- Leaving: export formats and migration between the two.
- Cost: free plan limits and paid prices.
No hands-on benchmark is reported here. Where a page did not list a price, we say so instead of guessing. For a deeper framework across eight second-brain apps, see the second-brain apps guide.
Core feature comparison
1. Pricing
Bear is free to use on one device. Bear Pro costs $2.99 a month or $29.99 a year, with a 7-day free trial, and adds iCloud sync, more export formats, note encryption, themes, and OCR search.
Evernote's plan comparison page lists Free, Starter, Advanced, and team plans. Free allows 50 notes, 1 notebook, and 1 device. Starter allows 1,000 notes, 20 notebooks, and 3 devices. Advanced removes most of those limits. The page does not show prices without signing in, so check it for your region.
Bear is the cheaper choice for one person. Evernote's free plan is tight enough that most regular users will need a paid plan.
2. Platform Support
Evernote has desktop apps for Mac and Windows and mobile apps for iOS and Android, per its download page, plus a web client. That spread is its clearest advantage for people who move between a work PC, a personal Mac, and a phone.
Bear's apps are for Mac, iPad, and iPhone. It has no Windows or Android app.
3. Markdown Support
Bear is Markdown-first. Headings, lists, code blocks, and other Markdown syntax render as you type, and notes export cleanly as Markdown.
Evernote is a rich-text editor. If Markdown files are your long-term format, Bear fits better. Obsidian vs Evernote covers a Markdown option that also runs on Windows.
4. Web Clipper
Evernote's Web Clipper saves full pages, simplified articles, screenshots, and selections, and you can choose the notebook and tags while clipping.
Bear has a web content clipper that saves pages as Markdown. It works for occasional clips, but it gives you fewer choices at capture time.
Evernote is the better pick if you clip the web every day.
5. OCR
Evernote supports OCR on PDFs, photos, file attachments, and handwritten notes, so text inside them shows up in search.
Bear Pro also offers OCR search for text inside PDFs and images. Evernote goes further with handwriting and a capture flow built around scanning, so it remains the stronger choice for receipt and paper archives.
6. Search and AI
Evernote searches typed text and text inside attachments. Its AI features include an AI Assistant and semantic search.
Bear searches note text and tags, and Bear Pro adds text inside images and PDFs. Bear has no built-in AI assistant. If you want to ask AI questions about your notes, Bear's clean Markdown export is easy to bring into another tool, such as ChatGPT or Atlas.
7. Organization
Evernote organizes notes with notebooks, notebook stacks, tags, and saved searches. The model is familiar to anyone who has used folders or email labels.
Bear uses inline hashtags such as #research and #research/papers to build a tag tree. Notes can have many tags, and there are no folders.
This one is a matter of taste. Both systems work. Pick the one that matches how you already sort things.
8. Export and Data Portability
Bear exports notes as Markdown, and Bear Pro adds PDF, HTML, DOCX, and JPG. Markdown files open in almost any other note app.
Evernote exports .enex files or HTML. Bear, Obsidian, and Apple Notes can import .enex, so leaving Evernote is possible but takes an extra step.
Bear is easier to leave.
9. Mobile and Sync
Bear Pro syncs through iCloud across Mac, iPhone, and iPad. Evernote uses its own sync across all its apps, with device limits on the Free and Starter plans.
Bear works well inside Apple's ecosystem. Evernote is the choice the moment a Windows or Android device joins the rotation.
Which app should you choose?
When to Choose Bear

Choose Bear if you are Apple-only, write in Markdown, want polished typography and clean Markdown export, and want to pay $29.99 a year or less. Bear also suits you if you do not need heavy web clipping or shared notebooks. Notion vs Evernote sits next to this comparison if you need databases instead.
When to Choose Evernote
Evernote's App Store screenshot shows a mobile note archive with search and notebook navigation.
Choose Evernote if you use Windows, Android, or the web alongside Apple devices, clip the web heavily, scan documents, want AI search across a large archive, or need shared notebooks. Expect to pay for Starter or Advanced once you pass the free plan's 50 notes.
When neither app fits
Neither app is built for cited answers across mixed research sources. If saved notes, PDFs, and clips become a research corpus, keep Bear or Evernote for capture and add a synthesis tool only when you need cited answers. The smart notes app guide explains when that extra layer is worth it.
Comparison Table
Read the table as a workflow split rather than a feature count. Bear wins when the note is mostly text you write yourself. Evernote wins when the note starts as a web page, scan, file, or shared team note.
| Axis | Bear | Evernote |
|---|---|---|
| Price | Free on one device, Pro $2.99/mo or $29.99/yr | Free (50 notes, 1 device), then Starter, Advanced, team plans |
| Platforms | Mac, iPad, iPhone | Mac, Windows, web, iOS, Android |
| Markdown | First-class | Rich text |
| Web clipper | Basic, saves Markdown | Full pages, articles, screenshots, notebook and tags |
| OCR | Pro: text in PDFs and images | PDFs, photos, attachments, handwriting |
| AI | None built in | AI Assistant and semantic search |
| Organization | Nested hashtags | Notebooks, stacks, tags |
| Export | Markdown, and with Pro PDF, HTML, DOCX, JPG | .enex, HTML |
| Sharing | Export or copy notes | Shared notes and notebooks |
| Best for | Apple Markdown writers | Cross-platform clippers and teams |
Table 1: Bear and Evernote compared on price, platforms, Markdown, clipping, OCR, AI, organization, export, sharing, and best fit.
Sharing and teamwork
Evernote is stronger for shared work. Its collaboration page shows shared notes and notebooks, which teams use as shared project spaces.
Image source: the Evernote collaboration feature page.
Bear is built around one writer's library. You can share an exported note or a copy, but Bear has no shared notebooks or comments. Pick Bear for private writing. Pick Evernote when the notebook itself must be shared.
Calendar and alternatives
Evernote has calendar features and tasks for date-bound work. Bear treats dates as text unless you connect it to Apple Reminders, Shortcuts, or another app.
The best alternative depends on why Bear or Evernote failed you. Use Obsidian when local Markdown and backlinks matter most. Use Notion when shared tables and project databases matter most. Use Apple Notes when you want a free Apple-only default.
Ratings and reviews
Reviews show the same split. Bear's Capterra reviews tend to praise speed, clean design, and Markdown comfort. Evernote's G2 reviews tend to praise capture and search for business and personal notes, while complaints often mention price.
Migration between Bear and Evernote
The two apps store notes in different formats, so plan the move first.
For Evernote to Bear, Bear's Evernote migration guide says to export an .enex file from Evernote and import it into Bear. Add notebook names as tags before export if you want Bear to keep that context. Check links between notes after the import.
For Bear to Evernote, export notes from Bear as Markdown or HTML and add the files to Evernote. Bear's nested tags such as #projects/active may not keep their hierarchy, so check your tags afterwards.
Ownership and reliability
Privacy and encryption
Bear Pro can encrypt individual notes and lock the app. Bear's privacy page covers how it handles your data. Evernote's personal plans do not offer note-level encryption in the same way, and team plans add admin controls. Read both privacy pages before storing sensitive notes.
Long-term risk
Bear is made by Shiny Frog and stores notes in a way that exports cleanly to Markdown, which lowers the cost of leaving. Evernote was acquired by Bending Spoons, which changed its plans, so keep a current .enex export of any archive you depend on.
Daily use
Writing
Bear is built for writers. The editor is calm, Markdown shortcuts feel native, and themes let you set the look. Evernote's editor handles rich text, tables, and attachments well, but it is built more for capture than for long writing sessions.
Automation
Bear supports Apple Shortcuts and an x-callback-url scheme, so Apple-focused users can create and tag notes from other apps. Evernote connects to more services across platforms, which suits cross-platform workflows.
Can Bear import Evernote notes?
Yes. Bear's migration guide covers importing an .enex export from Evernote.
What if neither app fits?
Try Obsidian for local Markdown with backlinks, or Notion for databases and project tables. Compare Apple Notes with Evernote if you want a free Apple-only default, and use the Evernote alternatives roundup for a broader shortlist.
Final recommendation
Bear is the pick for Apple-only Markdown writers who want polish, clean export, and a low yearly price. Evernote is the pick for mixed-device users who clip the web, scan documents, share notebooks, and search large archives. If your notes become research material rather than an archive, read the smart notes app guide before adding another tool.
Ask cited questions about saved notes
Import Markdown notes or PDFs, ask a question, and inspect cited passages.

