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Atlas Blog

Typical Case Sampling: Check the Ordinary-Case Claim

Understand typical case sampling through a worked site example. Check the evidence for typicality, the relevant context, and the limits of the example.

Undercoverage Bias: Find Who the Frame Leaves Out

Understand undercoverage bias with a worked neighborhood survey. Compare target groups with the frame, separate nonresponse and save an inclusion-gap note.

Usability Test Plan: Turn Questions into Tasks

Build a usability test plan from research questions and realistic tasks. Work through observation criteria, open recruitment choices, and a source review.

Usability Test Report: Connect Findings to Evidence

Write a usability test report from completed sessions. Link each finding to observed behavior, checked task outcomes, and a researcher-reviewed next action.

User Research Insights: Keep the Evidence

Turn observations into user research insights with linked evidence and clear limits. Use a worked note that keeps supporting excerpts and counterexamples.

UX Research Interview Guide With a Question Map

A UX research interview guide turns study questions into neutral prompts. Use a worked question map, follow-up probes, and a pilot review before interviews.

UX Research Plan: Questions, Methods, and a Worked Example

Plan a focused UX study with a worked example. Connect earlier findings to questions, participants, methods, and the choices your team still needs to make.

Vendor Comparison Matrix: Compare Claims Before Scores

Build a vendor comparison matrix with proposal references, clear criteria, missing-evidence flags, and a worked example before your team assigns scores.

Voice of Customer Template: Keep Source Links

Use a voice of customer template to keep quotes, context, needs, and source links together. Build a worked evidence table without inventing business impact.